Aston Martin

HOW FAR WOULD YOU GO

THE CODE OF FASHIONI was thrilled to be part of the team that brought the vision for a private island in the Caribbean, curated by Sotheby's, to life as the ultimate brand expression for Aston Martin's special branding division. This division represents the automaker's foray into new territories including helicopters, submarines, speed boats, and luxury residential. The island would serve as a fashionable backdrop to showcase this unique, Bond-inspired lifestyle. We based our concept on Oscar Wilde's "The Ballad of Reading Gaol" and aimed to create a modern interpretation of a female Bond persona. The island and its accompanying launch film were set to be unveiled in 2021 and I was proud to have worked on this exciting project with the talented Ewen Cameron at Berlin Cameron.

DISCIPLINESCreative Platform Development, Concept Development, Creative Direction, Art Direction, Design, Space Design, Creative Strategy, Brand Strategy, Video Direction.

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