CHROMAT

INCLUSIVE POOL RULES

UNCONDITIONAL LOVEWhen I first encountered Becca McCharen-Tran, the visionary behind Chromat's swimwear line, I knew immediately that she was a game-changer. Her mission to empower people of all shapes and sizes through beautifully designed and perfectly fitting swimwear was truly inspiring. With her designs receiving accolades and her inclusive runway shows making waves in the fashion industry, I saw an opportunity to amplify her message through advertising.With the team, we came up with a concept to reframe traditional "pool rules" through Chromat's inclusive, body-positive lens. The result was a highly effective integrated campaign that was primarily social and digital, with some outdoor advertising support.At the heart of this campaign was a message of self-love: "We need to show ourselves unconditional love from the inside out." And I'm proud to have been a part of it. The Art direction was led by Kristy Heilenday with design, Megan Adamson-Jackes provided the copy, and Alice Tersey Regan brought it to life through her photography. This campaign featuring models like Denise Bidot, Mama Cax, and more truly embodied Chromat's mission of body positivity.
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DISCIPLINESCreative Platform Development, Concept Development, Creative Direction.

WEB LINKS https://www.teenvogue.com/story/chromat-pool-rules-swimwear-campaign-denise-bidot-mama-cax