CRAFTING INFLUENCE
& Aesthetic distinction
swayA brand isn’t just a logo. It’s a story—a living, breathing experience that shapes perceptions and sparks connections. The companies that take brand seriously? They have an uncanny ability to succeed where others fail. Because a great brand doesn’t just communicate; it sets the narrative, builds emotional pull, and evolves with its audience. When every touchpoint is crafted with intent, the result isn’t just recognition—it’s cultural impact.
I don’t just design brands; I envision them. I craft stories that move, influence, and endure—fusing strategy, design, advertising, and emerging tech (yes, even Generative AI) to build dynamic brand worlds. My expertise lies in shaping narratives that don’t just inform but immerse—turning passive audiences into engaged advocates.
As a creative, I lead with vision, guiding projects and teams from concept to execution, ensuring every element aligns with a bigger story. My approach? Sway. A methodology designed to influence emotions, shift perspectives, and leave brands not just seen—but truly felt.
My Take on What Defines Great Creativity
Curiosity, Always. The best creatives never stop asking, exploring, absorbing. Art, science, culture—everything feeds the work.
Originality Over Approval. Trends are irrelevant. Clichés are useless. Great work challenges, provokes, and sways perspectives.
Ideas That Work. Creativity isn’t just about making things—it’s about making things that connect, that land, that matter.
Obsessive Craft. Every detail is intentional. The best creatives tweak, refine, and polish until the work sings.
Emotional Impact. People don’t remember perfection. They remember how something made them feel.
Unexpected Connections. The most interesting work happens when you collide different disciplines—design meets music, tech meets philosophy.
Boldness, No Apologies. Safe ideas don’t change anything. If it doesn’t make you slightly uncomfortable, it’s probably not worth doing.
Resilience & Reinvention. Fail. Pivot. Try again. The best creatives don’t fear change; they thrive in it.
Culture Matters. Great creatives stay ahead of shifts in society, making work that feels urgent and necessary.
Unshakable Vision. Talent isn’t enough. You have to believe in your ideas, fight for them, and bring them to life—no matter what.
This is what I value. This is what makes the work good.
I don’t just design brands; I envision them. I craft stories that move, influence, and endure—fusing strategy, design, advertising, and emerging tech (yes, even Generative AI) to build dynamic brand worlds. My expertise lies in shaping narratives that don’t just inform but immerse—turning passive audiences into engaged advocates.
As a creative, I lead with vision, guiding projects and teams from concept to execution, ensuring every element aligns with a bigger story. My approach? Sway. A methodology designed to influence emotions, shift perspectives, and leave brands not just seen—but truly felt.
My Take on What Defines Great Creativity
Curiosity, Always. The best creatives never stop asking, exploring, absorbing. Art, science, culture—everything feeds the work.
Originality Over Approval. Trends are irrelevant. Clichés are useless. Great work challenges, provokes, and sways perspectives.
Ideas That Work. Creativity isn’t just about making things—it’s about making things that connect, that land, that matter.
Obsessive Craft. Every detail is intentional. The best creatives tweak, refine, and polish until the work sings.
Emotional Impact. People don’t remember perfection. They remember how something made them feel.
Unexpected Connections. The most interesting work happens when you collide different disciplines—design meets music, tech meets philosophy.
Boldness, No Apologies. Safe ideas don’t change anything. If it doesn’t make you slightly uncomfortable, it’s probably not worth doing.
Resilience & Reinvention. Fail. Pivot. Try again. The best creatives don’t fear change; they thrive in it.
Culture Matters. Great creatives stay ahead of shifts in society, making work that feels urgent and necessary.
Unshakable Vision. Talent isn’t enough. You have to believe in your ideas, fight for them, and bring them to life—no matter what.
This is what I value. This is what makes the work good.
CLIENTS PAST & PRESENTGucci, Nike, Citi, Fontainebleau, Lexus, The Cosmopolitan of Las Vegas, GAC, Shiesedo, Delta Airlines, Deleon Tequila, Bebe, emart, Samsung, IBM, Dentsu, Pepsi, Hakuhodo, Shinsegae, Syracuse University, Infinity, Aston Martin, Walmart, Autodesk, YouTube, Deloitte, Deloitte Digital.
CLIENTS PAST & PRESENTGucci, Nike, Citi, Fontainebleau, Lexus, The Cosmopolitan of Las Vegas, GAC, Shiesedo, Delta Airlines, Deleon Tequila, Bebe, emart, Samsung, IBM, Dentsu, Pepsi, Hakuhodo, Shinsegae, Syracuse University, Infinity, Aston Martin, Walmart, Autodesk, YouTube, Deloitte, Deloitte Digital.