THE COSMOPOLITAN

OF LAS VEGAS

JUST THE RIGHT AMOUNT OF WRONGI helped conceptualize a brand that aimed to revolutionize the Las Vegas experience and challenge the conventional. Through design, advertising, retail design, music, fashion, art, technology, and dining, we crafted a bold brand mindset that was both stylish and confident, yet delightfully unexpected. Our creative platform was comprehensive, encompassing brand identity, visual language, tone of voice, social media, environmental design, and creative direction. This was a truly unique opportunity to bring all elements together to create an outstanding brand. The Cosmopolitan has been recognized as a global "Hot List Hotel" by Conde Nast Traveler, made it to Travel and Leisure's "It List" of the world's best hotels, received the Design Grand Prix award from the Cannes International Festival of Creativity, and was named the #1 "Most Instagrammed Luxury Hotel" by Bloomberg. Our curated artist partnerships included Fornasetti, Shepard Fairey, and others. The architecture was designed by Rockwell Group. This project was a collaboration between Prophet Brand Strategy and myself.

Helen Godin, creative director and partner at Sid Lee and Cannes Juror: “It was a complete design experience and becomes the new standard for hotels. We all agreed maybe this is something that can be one example for restaurants, hotels and retail.” It represents a trend to “think about having a complete, immersive experience, developing packaging, advertising from the roots of design, thinking in terms of branding first and, after that , spread the design all over the place.”

DISCIPLINESCreative Platform Development, Concept Development, Creative Direction, Art Direction, Design, Space Design, Naming, Creative Strategy, Brand Strategy, Video, Packaging, Signage, Frontend Development.

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