DELTA AIRLINES

EVERY MOMENT MATTERS

EVERY MOMENT MATTERSRevitalizing an American icon to reach global icon status demanded a change in perspective. With a modern, human, and gracious approach, I helped Delta connect with both their customers and employees in a meaningful way. I crafted a bold brand system, including a new logo, livery, visual style, advertising campaigns, and environment design that embodied the strength and confidence of Delta's renewed brand. It was a thrill to see my designs come to life on the exteriors of Delta's planes as they soar across the world. Delta emerged from bankruptcy as a thriving brand, consistently rated among the world's most valuable airline brands, with a brand valuation of over $10 billion. I created this work as Art Director at Lippincott Mercer, and Delta has received numerous international brand awards, including the REBRAND 100® Global Award."

DISCIPLINESCreative Platform Development, Concept Development, Creative Direction, Art Direction, Design, Terminal & lounge Design, Editorial Design, Creative Strategy, Brand Strategy, Livery, Packaging, Signage, Frontend Development.