LIV

THE LIFE

DREAMS SECUREDStep into the style and glamour of the party scene where A-listers like Leonardo DiCaprio, Jay Z, Kanye West, George Clooney, Diddy, and the Miami Heat flock to let loose. Welcome to LIV, the epitome of sophistication and high energy for the beautiful people. I designed this club's dual identity, combining the letters LIV with the Roman numerals for 54, which pays homage to the legendary Studio 54. The visual brand identity, inspired by the club's electrifying lighting effects, effortlessly shifts between sophistication and high energy depending on the occasion. No wonder LIV is consistently rated as one of the best clubs in the world and one of the most profitable.  A Miami Beach iconic. https://www.livnightclub.com

DISCIPLINESCreative Platform Development, Concept Development, Creative Direction, Art Direction, Design, Brand Strategy, Brand System Design, Signage, Promotion Design.