DEVON

SLAY ITAs Design Director of the Devon brand, I helped bring to life the steampunk inspired Tread One timepiece, an embodiment of an urban warrior. Under our guidance, the persona of the brand was expanded to include custom motorcycles designed by legendary Shinya Kimura, a supercar, and a fashion line. The predominantly denim and leather collection embodies the edgy yet refined spirit of LA's urban fashion scene. The Devon Showroom at 1378 Wilshire Blvd. in Beverly Hills serves as a shrine to the Devon concept, where the brand name was deconstructed and integrated into the interior design to create a unique expression that can only be fully appreciated from a distance. Created at Arnell Innovation Labs. Retail Design: Jorge Narvaez. Photography: Peter Arnell. Motorcycle Design: Shinya Kimura

DISCIPLINESCreative Platform Development, Concept Development, Creative Direction, Art Direction, Design, Space Design, Naming, Creative Strategy, Brand Strategy, Video, Packaging, Signage, Frontend Development.

‍

‍
‍
‍