PLEDGECAMP

DREAMS SECURED

DREAMS SECUREDAs the Creative Director of the Pledgecamp project, I had the exciting opportunity to bring about a new era of crowd funding with blockchain-secured smart contracts. The platform, known as "The Smart Crowd," promises accountability and trust to participants from all walks of life, regardless of location or economic background. Our branding efforts aimed to capture this essence of inclusion and accessibility, with a brand system that covered everything from product and token design, tone of voice, website design, and social media posts. It was a thrilling experience to launch this groundbreaking platform in 2022 with the talented developers at METALAB. https://pledgecamp.com/

DISCIPLINESCreative Platform Development, Concept Development, Creative Direction, Art Direction, Design, Brand Strategy, Brand System Design, Creative Strategy, Brand Strategy, Frontend Development.