BEBE

OWN THE NIGHT

own the nightWith the goal of reimagining an iconic fast fashion brand, we set out to reshape consumer perception of Bebe. Channeling the spirit of Mae West with the slogan "Good girls go to heaven, bad girls go everywhere," we revisited the brand's roots of feeling young, sexy, and adventurous in life. This was more than just a campaign - it was a concept for content creation, a landscape for imagery, a context for digital and a backdrop for events and in-store experiences, allowing Bebe's fans to fully immerse themselves in the brand. Featuring Danish model Nina Agdal, who was named Sports Illustrated's swimsuit model of the year and was dating Leonardo DiCaprio at the time, the campaign was shot in iconic locations in NYC and LA, and launched in the September issue of Vogue. With the goal of utilizing Nina's strong presence on Instagram, TikTok and Facebook, as well as partnering with fashion influencers, we leveraged social media to activate the campaign. Over the course of eight seasons, the platform has continued to evolve and advance the brand's story.

DISCIPLINESCreative Platform Development, Concept Development, Creative Direction, Art Direction, Design, Space Design, Editorial Design, Creative Strategy, Brand Strategy, Video, Packaging, Signage, Frontend Development.

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