GUCCI

THE MAKING OF

THE CODE OF FASHIONConsumers aspire to be a part of luxury brands, not simply possess them. This project for the House of Gucci brought that desire to life, encompassing branding, original artwork, concept development for the Museo Gucci in Florence, Italy, and a limited edition book and digital experience celebrating Gucci's 90th anniversary. The project is a fusion of Gucci's visual codes from 1921 and the contemporary design aesthetics and modern vision of Frida Giannini. All elements of the book and museum were organized under one of four categories, each symbolized by a Gucci brand code: GG for History, Bamboo for Innovation, Horse Bit for Mythology, and Flora for Creativity. The last two digits of the brand's founding date served as an infographic device throughout the experience. This project was a dream come true, combining all creative disciplines at their highest level. The limited-edition book was published by Rizzoli and printed in Italy, with architectural design by William Prince and Created at Arnell.

DISCIPLINESCreative Platform Development, Concept Development, Creative Direction, Art Direction, Design, Space Design, Editorial Design, Creative Strategy, Brand Strategy, Video, Packaging, Signage, Frontend Development.

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